Marketing Technology Expert MarTech × Data × AI lebedev.mobi

Sergei
Lebedev

Marketing systems that actually talk to each other.

Marketing-first technologist with 10+ years in MarTech. I make automation platforms, CRMs, databases and AI-built tools work as one system — and build the missing pieces myself.

Connect on LinkedIn Capabilities
FIG.1 — MARKETING DATA STACK● LIVE
Years in marketing technology
10+
Projects delivered
50+
Adobe certifications
03
§01Capabilities

Marketing first.
Every system underneath.

No. Area Scope Stack
01

Marketing automation

Marketo audits and optimization, lifecycle and lead scoring, nurture programs and operational hygiene — on the platform you already have.

MarketoEloqua
02

CRM & integrations

Clean sync between marketing automation and CRM: field mapping, routing, APIs and webhooks — every system telling the same story.

SalesforceDynamicsREST API
03

Workflow automation

Cross-system workflows that remove manual work: lead handoffs, enrichment, alerts and data syncs.

Workaton8n
04

AI-built tools & apps

Internal tools, integrations and websites built with AI-assisted development — prototyped fast, shipped properly.

Claude CodeLovableCopilot
05

Data & analytics

Large databases, SQL, ad and campaign data piped into BigQuery, and Tableau dashboards that turn it into decisions.

SQLBigQueryTableauGoogle Ads
06

Dev & deployment

Git workflows, builds and deployment to modern platforms — hosting, DNS and CI included, no handoff needed.

GitCloudflareVercel
§02AI

Built with AI.
Shipped to production.

AI doesn’t replace knowing the systems — it multiplies it. I use AI to build faster, and a decade of MarTech to build the right thing.

AI.01Primary build tool

Claude Code

Many projects built end-to-end: marketing integrations, internal tools, data pipelines and websites — this one included.

AI.02Pro user

Lovable

Polished front-ends and app prototypes, taken from idea to a working, clickable product fast.

AI.03Microsoft ecosystem

Microsoft Copilot

Copilot in everyday work across the Microsoft stack, alongside Dynamics and Microsoft 365.

This site: Claude Code→Git→GitHub→Cloudflare Pages

§03Process

Clear steps.
No black boxes.

  1. 01

    Audit

    Map the instance, data flows, reports and the pain points around them.

  2. 02

    Architect

    Design the target setup — structure, data model, integrations — and set priorities.

  3. 03

    Build

    Implement in small, verifiable steps, without breaking running campaigns.

  4. 04

    Hand over

    Docs and training so your team can own and extend the system.

§04About

A very experienced marketing technology expert. My focus is marketing — but I speak the language of every system behind it.

Databases, APIs, Git, builds, deployment, DevOps: I work directly with the technical side instead of handing it off, which makes projects faster and solutions sturdier.

Certified Adobe expert with over a decade in the field, helping companies across industries run marketing operations that scale.

Stack sheet17 items

Marketing automation
Marketo · Eloqua
CRM
Salesforce · Microsoft Dynamics
Advertising
Google Ads
AI
Claude Code · Lovable · Microsoft Copilot
Automation
Workato · n8n
Data
SQL databases · Google BigQuery · Tableau
Dev & deploy
Git · GitHub · Cloudflare · Vercel
§05 — Contactvia LinkedIn
Let’s talk

MarTech stack that needs untangling, connecting or building? Message me on LinkedIn.